• English
  • Italiano

Masja Shop online

Business

Masja Shop online, a company dedicated to sale of dresses for young women.

Artist

Ekaterina Volkova, director and screenwriter, passionate about photography, painting and art. https://ciakin.insolitafilm.com/ekaterinavolkova

The challenge

Increase the visibility of Masja. Look for a communication that is more similar to the nature of the brand. Achieve the goal by aiming at lightness but above all at the quality of what is transmitted.

Value

Express the true identity of Masja: freshness, youth, simplicity, play, color, family / home.

Results

Process

Masja is an organization that has oriented its sales exclusively online. The young brand starts in 2020 with only an Instagram profile. From the very beginning, initiative and a sense of duty prompted Manuela to get busy and to learn a little everything for herself. Certainly with the help of her faithful ally and partner, as well as daughter, Asia.

From the creation of the website to the delivery of the garments, from the management of the Instagram page to the entire promotion part, which initially took place with word of mouth, outlining its target mainly in the area of Rome, Italy.

When Manuela joined the CIAK-in community in 2021, the exchange with the artists enlightened her on various aspects of her business that could be improved. It was important to make her grasp the importance of not improvising and, instead, of relying on professionals who are experts in graphics, photography, writing, to convey beauty and care more about communication.

It was possible to imagine of ​​reaching a national audience, speaking to young women and inspiring them. Doing business is not just about selling!

Thanks to the creative advice of our artists, and to the original and sustainable proposals received, Manuela has changed her personal vision even on her own business. She managed to consider and imagine ideas and projects that she previously considered unattainable. Some of these have been put in the pipeline for next year. We wish her many more …

Even the photographic project we made, simple and intimate, was a milestone for Masja. The artist Ekaterina was good because she was able to identify the aspect of the brand's personality to highlight, thus centering the importance of the entire creative operation. On the day of the photo shoot, both entrepreneurs also got involved as models. It was fun to let them enjoy a typical day in the spotlight and see the joy and satisfaction in their eyes.

Process

Masja is an organization that has oriented its sales exclusively online. The young brand starts in 2020 with only an Instagram profile. From the very beginning, initiative and a sense of duty prompted Manuela to get busy and to learn a little everything for herself. Certainly with the help of her faithful ally and partner, as well as daughter, Asia.

From the creation of the website to the delivery of the garments, from the management of the Instagram page to the entire promotion part, which initially took place with word of mouth, outlining its target mainly in the area of Rome, Italy.

When Manuela joined the CIAK-in community in 2021, the exchange with the artists enlightened her on various aspects of her business that could be improved. It was important to make her grasp the importance of not improvising and, instead, of relying on professionals who are experts in graphics, photography, writing, to convey beauty and care more about communication.

It was possible to imagine of ​​reaching a national audience, speaking to young women and inspiring them. Doing business is not just about selling!

Thanks to the creative advice of our artists, and to the original and sustainable proposals received, Manuela has changed her personal vision even on her own business. She managed to consider and imagine ideas and projects that she previously considered unattainable. Some of these have been put in the pipeline for next year. We wish her many more …

Even the photographic project we made, simple and intimate, was a milestone for Masja. The artist Ekaterina was good because she was able to identify the aspect of the brand's personality to highlight, thus centering the importance of the entire creative operation. On the day of the photo shoot, both entrepreneurs also got involved as models. It was fun to let them enjoy a typical day in the spotlight and see the joy and satisfaction in their eyes.

La tua azienda può diventare arte!

Richiedi un appuntamento